Of all the ways to attract new students into your martial arts school, having satisfied customers refer their friends and acquaintances is the number one method you should be utilizing.
In order to amplify this resource for acquisition, you must take some serious action in order to gently remind your own students to spread the word about your school.
The problem is in the hesitancy of asking others for referrals and the fear of coming across too needy or “in-it-for-the-sale.” The truth is, there should be no embarrassment for asking them for more students like them to join your school and improve their own friends’ lives through exposure to the martial arts.
Remember these three things when asking others for referrals:
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You believe in your product, otherwise you would not have started a martial arts business. Therefore, you should never be afraid to ask for referrals. It’s just another method to grow your business.
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Your students believe in you, otherwise they wouldn't keep coming back. Over time, you've developed a rapport with most of your students, making it easier to ask for referrals.
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No one ever regretted getting their black belt. If a student refers a friend who trains for years and gets healthier, more confident, and more disciplined, they will thank you and their friend for getting them involved. You and your students are helping to enrich their lives.
Remember that what you are doing only positively impacts the lives of those you teach. You are not selling baubles with no intrinsic value, your program benefits lives. You should not be afraid to grow your business if it means you are growing the quality of your community and other’s lifestyles.
