It’s hard to miss seeing it, every time you log on to your social media app or desktop, someone is LIVE. Live-streaming content is a popular feature used to get views and communicate content directly to your audience on their social media news feeds. Whether it’s Facebook, Instagram, YouTube—they are live, active, and engaging wherever possible.
The question is, how do you utilize this tool to get more students into your school?
Below are some good tips and practices specifically for Live streaming, as well as some content ideas to get you started.
Step One: Proper Planning
Before you do anything, make sure that you have a good connection on your desktop or mobile device. Live -streaming options require a strong signal (sometimes wireless connection) to maintain a good streaming experience. Some platforms may also only allow you to go live from a smart phone with access to both the camera and microphone.
You should have a fully charged battery and, if need-be, a backup charger or nearby wall plug-in. Live-streaming can take up a lot of power.
Decide ahead of time where the stream will broadcast from. It is highly suggested to post directly on your martial arts school business page.
Well in advance, you want to also let your desired audiences know the streaming will occur. Make direct announcements on your page with the time you will be live and stick to it! This helps to make sure your followers are ready to tune in when you go live. Tell them when and tell them often while building up to the actual live-stream time.
Practice or prepare what you will be streaming and have a clear call to action in mind. The more organized you are, the easier the time you are live will play out.
Step Two: Go LIVE
Okay, now that you hit the ‘Go Live’ button, there are things to watch for and understand during the process.
Make sure to introduce yourself, whoever is in the filming process, and your school name with location. Be animated and welcoming as if your viewers had just walked through the doors to your own martial arts school in-person. Talk TO the camera and pay attention to the comments section, answering any questions in real time if possible.
If the interaction slows down or no one is watching, consider the viewer perspective and make corrections. Maybe change the angle or move action in a unique direction. Most people will tune in if they scroll past and see more action, just talking into the camera isn’t as appealing as children breaking boards or doing bag work. Keep the energy lively.
Step Three: Optimize and Plan the Next Move
After you end the live-stream, publish and post to your page for those who were not able to be there for the live-stream. Unless you specifically told your audience it was a one-time showing, there is no reason not to leave it up to attract late-viewers. However, go back and check that the post is perfectly optimized with description, default screen photo, and a call-to-action.
Start planning for the next live-stream session and make sure you leave room in-between your last stream and your new one. If you live-stream too much and too often, people won’t be as inclined to click and may even become annoyed by over-streaming. Make each session worth the viewing.
Below are some ideas for content for your live-streaming:
- Special Events: Belt Promotion, Karate Camps
- Share a White Belt Moment
- Behind the scenes actions of you and your staff training
- In the Community: Your Staff at external events
- Demonstration of students doing drills or forms
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