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Kovar Systems
Student Acquisition Business Tips Instructor Tips

How to Recruit Students with the Power of Persuasion

By Kovar Systems

Pandemic or not, the first step to being able to effectively recruit students for your school is to fine-tune your power of persuasion. Every good business owner or instructor has a high level of persuasion power

To achieve this power, follow the rule of 3:

Likeability. People prefer to do business with people they like and enjoy being around, especially with all the negativity these challenging times bring. With whom would you rather do business: the grumpy, unsmiling and indifferent work or the warm and friendly instructor? Try to be the instructor you would like to teach yo, both in-person and through the virtual world!

Enthusiasm. Right now, enthusiasm is SUPER important in keeping the student's attention. If you’re enthusiastic about the benefits of Martial Arts and teaching it, people will more likely become interested. If your energy exudes confidence in and willingness to support your students, those feelings will rub off on your potential parents or students. Then they’ll feel secure and confident enrolling in your school.

Trustworthiness. Trust is usually not given easily, especially if a student has had bad experiences in the past. In order to quickly earn the trust of your students and the younger students’ parents, be sure to present yourself professionally at all times. On-the-mat, online, on the phone, everywhere! Nowadays, this can be a challenging task. You don’t want to appear too formal, but you don’t want to be overly casual either. Take your cues from your student and always err on the side of being more respectful over more casual.

When you practice these three things: likability, enthusiasm, and trustworthiness on a regular basis, you can become more persuasive and move your career and business forward along the path to success.


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Our program to help schools during a time where system and coaching are needed the most to help keep doors open, please set an appointment with our team today. We are here to help!

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by Kovar Systems